Bjorn Borg Net worth: The Business Savvy Behind a Tennis Icon
Bjorn Borg Net worth: The Business Savvy Behind a Tennis Icon

Bjorn Borg Net worth: The Business Savvy Behind a Tennis Icon

21 mins read

Bjorn Borg net worth
is $80 million

Bjorn Borg net worth
Bjorn Borg net worth is $80 million

Bjorn Borg net worth of $80 million, is a Swedish tennis sensation. He made history by becoming the first man to secure 11 Grand Slam singles titles, with six French Open wins and five consecutive Wimbledon victories. His fifth Wimbledon triumph in 1980, especially, stands out for his epic five-set battle against John McEnroe, a match later immortalized in the 2017 HBO film “Borg vs. McEnroe.” Despite still being at the peak of his game, Borg shocked the world by retiring at the young age of 26 in 1983

NameBjörn Rune Borg
Source of incomeEx-Tennis Player, Fashion Entrepreneur
Salary$7 Million +
Monthly Income$0.5 Million +
Net Worth$80 Million  

Following his retirement, Borg transitioned successfully into the world of fashion, where he launched a highly successful fashion brand. His legacy on and off the tennis court continues to inspire fans and aspiring athletes worldwide.

Björn Borg’s sources of income

Björn Borg's sources of income

Björn Borg’s wealth stems from several sources. Firstly, endorsements were crucial to his financial success. During the height of his career in the 1970s and 1980s, he was a trailblazer, becoming the first professional tennis player to amass over $1 million in tournament earnings in a single year. This included lucrative deals with major companies eager to be associated with his success.

Secondly, Borg’s business acumen led him to establish a highly successful fashion brand bearing his name. Launched in 1989, the “Björn Borg” brand, particularly renowned for its stylish and high-quality undergarments, became a household name in Sweden and beyond.

These ventures, coupled with wise investments in real estate, have ensured that Borg’s income remains diverse and sustainable even after he retires from professional tennis.

Björn Borg Career Earnings

Bancroft rackets$100,000
Tretorn shoes$50,000
Scandinavian air$25,000
Tuborg beer$50,000
1979Tournament Earnings$1,000,000
Career Total (adjusted)$20,000,000

The 1970s and 1980s tennis legend Bjorn Borg was noted for his on-court skills and rich endorsements. He became the first professional tennis player to earn over $1 million in tournament prize money in a year in 1979, about $4 million today. Borg earned $3,655,751 in tournament earnings, roughly $20 million today, adjusted for inflation. 
Apart from tournament wins, Borg made a lot from endorsements. He earned $425,000 from FILA, Bancroft rackets, Tretorn shoes, Scandinavian Air, and Tuborg beer endorsements in 1977. His accomplishments on and off the court made him one of the wealthiest and most influential athletes of his day.

Personal Information of Bjorn Borg

Full/Real name Björn Rune Borg
NicknameIce Man, Ice-Borg
Birth date Jun 6, 1956
BirthplaceStockholm, Sweden
Age (As of 2023)67 years old
Zodiac SignGemini
Ethnicity Swedish
Sexual OrientationStraight
FatherRune Borg 
MotherMargareta Borg
Marital statusMarried
SpousePatricia Östfeldt (m. 2002), Loredana Berté (m. 1989–1993), Mariana Simionescu (m. 1980–1984)
DivorcedLoredana Berté (1993)
ChildrenLeo Borg, Robin Borg
Eye colorMarble grey
Hair colorBlonde
Height5’11”, 180cm
Weight83Kg, 185lbs
ProfessionTennis player
EndorsementsTretorn, Diadora, Adidas

Björn Rune Borg Early Life

Björn Rune Borg, born on June 6, 1956, in Stockholm, Sweden, grew up as the only child of Rune and Margaretha Borg in Södertälje. His tennis journey began unexpectedly when his father won a tennis racket at a table tennis tournament. This simple prize sparked young Björn’s fascination with the sport, and his father’s thoughtful gesture of giving him the racket marked the beginning of a remarkable tennis career.

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From a young age, Borg exhibited exceptional talent on the court. His natural athleticism, speed, and strength were evident, setting him apart even among his peers. Developing a powerful two-handed backhand, Borg’s skill quickly outpaced his age group. By the age of 13, he was already dominating Sweden’s under-18 tennis scene, a clear sign of the greatness that was to come.

Björn Rune Borg Career

Björn Rune Borg Career

At 15, Björn Borg won his first singles match in the 1972 Davis Cup for Sweden. He won Wimbledon junior singles and the Orange Bowl Junior Championship the same year, demonstrating his brilliance. Following his professional debut in 1973, Borg reached the fourth round of the French Open and the quarterfinals of Wimbledon. He was 18th in professional men’s singles by year’s end.

Borg’s tennis career took off in the following years. In 1974, he won his first professional singles title at the New Zealand Open, followed by wins in London and São Paulo. He became the youngest Italian Open winner and won his first Grand Slam title at the French Open by defeating Guillermo Vilas. Borg retained his French Open title and led Sweden to a Davis Cup championship the next year, starting a career-long winning streak.

In 1976, Borg won the World Championship Tennis and became the youngest man Wimbledon winner. He repeated his Wimbledon win in 1977 and temporarily dominated the ATP points system. He retired due to a shoulder injury, losing his top spot. After recovering, Borg won the French Open and Wimbledon in 1978, concluding the year as ATP number one.

More about Career

Björn Rune Borg Career

The 1980 proved to be Borg’s pinnacle year, winning his fifth French Open and fifth consecutive Wimbledon singles titles, including a memorable victory over John McEnroe in a match often hailed as the greatest Wimbledon final ever. Despite losing to McEnroe at the U.S. Open that year, Borg’s legacy as one of tennis’s greatest players was firmly established. He claimed his last Grand Slam title at the French Open in 1981 but was unable to defend his Wimbledon title, signaling a shift in his desire to continue playing.

In 1983, at just 26 years old, Borg shocked the tennis world by announcing his retirement. Despite a brief comeback attempt from 1991 to 1993, his return was unsuccessful. Borg’s playing style, characterized by his distinctive two-handed backhand, exceptional fitness, and cool demeanor under pressure, revolutionized the sport. His legacy includes 77 top-level singles titles, four doubles titles, induction into the International Tennis Hall of Fame in 1987, and being named Sweden’s top sportsperson of all time by the Swedish newspaper, Dagens Nyheter. Borg’s impact on tennis continues to be felt, and he is remembered as one of the greatest players in the history of the sport.

Fashion Brand

bjorn borg Fashion Brand

In 1989, Björn Borg ventured into the fashion world by launching his eponymous fashion brand, “Björn Borg.” The brand quickly gained popularity, particularly in Sweden, where it became known for its stylish and high-quality undergarments. Borg’s name became synonymous with fashion-forward designs and comfortable clothing.

In 2006, Borg made a significant business move by selling the lifetime full rights to his name trademark to World Brand Management, the company’s umbrella owner, for a staggering $18 million. This deal ensured that the Björn Borg brand would continue to thrive and innovate under new ownership, while Borg himself secured a substantial financial gain from his fashion venture.

Björn Borg’s Achievement and Awards

Björn Borg's Achievement and Awards
1974Borg won his first top-level singles title at the Italian Open and then claimed his first Grand Slam title at the French Open.
1976He won his first Wimbledon title, becoming the youngest male champion at the tournament in the modern era at that time.
1978Borg won both the French Open and Wimbledon, not dropping a set during either tournament.
1979Borg won Wimbledon for the fourth consecutive time and received the BBC Sports Personality of the Year Overseas Personality Award.
1980He won his fifth consecutive Wimbledon title, defeating John McEnroe in a memorable final regarded as one of the best in Wimbledon history.
1987Borg was inducted into the International Tennis Hall of Fame in recognition of his remarkable career.
2006He received a Lifetime Achievement Award from the British Broadcasting Corporation, presented by Boris Becker.
2014Dagens Nyheter named Borg Sweden’s greatest athlete of all time, highlighting his enduring impact on Swedish sports.

The tennis career of Bjorn Borg was full of honours. He led the ATP rankings for 109 weeks from 1977 to 1981. He became the youngest player to win the French Open at 18 and won Wimbledon and the French Open three years in a row from 1978 to 1980. Besides tennis, Borg was inducted into the Tennis Hall of Fame in 1987 and won the BBC Sports Personality of the Year Overseas Award in 1979. 
He received a British Broadcasting Corporation Lifetime Achievement Award in 2006 for his lasting impact on the sport. Borg was awarded Sweden’s greatest athlete by Dagens Nyheter in 2014, solidifying his legacy as a tennis legend.

Bjorn Borg Personal Life

Bjorn Borg Personal Life

Björn Borg’s personal life has been marked by several significant relationships. In 1976, he began dating professional Romanian tennis player Mariana Simionescu, and the couple tied the knot in Bucharest, Romania, on July 24, 1980. Their marriage lasted for four years before they divorced in 1984. Following his divorce, Borg welcomed a son named Robin in 1985 with Swedish model Jannike Björling.

In 1989, Borg entered into a relationship with Italian singer Loredana Bertè, and the two were married that same year. However, their marriage ended in divorce in 1993. Borg’s third marriage took place in June 2002 when he married Patricia Ostfeld. The couple welcomed a son named Leo in 2003, adding to Borg’s growing family. Throughout his personal life, Borg has experienced the ups and downs of relationships but has remained dedicated to his family and children.

Bjorn Borg’s Houses

Bjorn Borg's Houses
Norrmalm, Stockholm, SwedenBorg currently resides in a beautiful apartment in his hometown.
Monte Carlo, MonacoAt the start of his tennis career, Borg purchased a house in Monte Carlo, Monaco.
Ingaro, SwedenIn 1984, Borg bought a home in Ingaro, Sweden, which he later sold in 2019 for a significant profit.
Long Island, New York, USABorg owned a home on Long Island near New York, designed by architect Norman Jaffe. The house featured eleven bathrooms, seven bedrooms, a pool, and a theater.
Sotogrande, SpainBorg owns a villa in the upscale area of Sotogrande, Spain.
Djursholm, SwedenBorg also owns a property in Djursholm, Sweden.

Bjorn Borg’s choice of residences showcases his preference for luxurious and comfortable living spaces. Currently, he resides in a stylish apartment in Norrmalm, Stockholm, Sweden. Early in his career, Borg invested in a home in Monte Carlo, Monaco, known for its elegance. In 1984, he purchased a home in Ingaro, Sweden, which he later sold in 2019, reportedly for a significant profit. Borg also owned a lavish home on Long Island near New York, designed by renowned architect Norman Jaffe, featuring luxurious amenities. Additionally, he owns a villa in Sotogrande, Spain, and a property in Djursholm, Sweden, further reflecting his taste for upscale living.

Bjorn Borg’s Cars

Bjorn Borg's Cars
Ferrari 307 GTS QVBorg purchased a Ferrari 307 GTS QV in 1980, showcasing his love for high-performance vehicles.
Ferrari 308 GTS QuattrovalvoleBorg also owns a Ferrari 308 GTS Quattrovalvole, adding to his collection of luxurious and powerful cars.

Bjorn Borg’s passion for cars is evident in his collection of high-end vehicles. Among his prized possessions is a Ferrari 307 GTS QV, which he acquired in 1980. This iconic car reflects Borg’s appreciation for luxury and performance. Additionally, Borg owns a Ferrari 308 GTS Quattrovalvole, further showcasing his love for exquisite automobiles.

Bjorn Borg Investments

Bjorn Borg’s entrepreneurial ventures have extended beyond the tennis court, showcasing his business acumen and diverse interests. His shoe, apparel, and accessory brand, Bjorn Borg AB, is popular in Sweden and worldwide, selling in over 20 countries. With his entrepreneurial zeal, Borg auctioned his trophies, attracting attention and expanding his business portfolio.

On top of his fashion career, Borg founded the Borg Centre, a Stockholm fitness center popular across Sweden. With various Stockholm restaurants and hotels, he expanded his hospitality holdings. Borg’s vodka brand, Pure Wonderborg, showed his unique business approach.
Borg’s tennis equipment company makes balls, rackets, and strings. In his role as UNDP Goodwill Ambassador, he promotes poverty and inequality awareness worldwide. A diversified portfolio of investments and enterprises shows Borg’s entrepreneurial spirit and dedication to improving many industries.

Bjorn Borg’s Charity Work

Bjorn Borg's Charity Work
  • Charity Match: Borg participated in a charity match in Las Vegas, Nevada, to support a charitable organization.
  • Clothing Collaboration: He collaborated with the same organization to manufacture clothes, with four percent of the sales proceeds going to a foundation.
  • World Childhood Foundation: Borg supported the World Childhood Foundation, founded by Queen Silvia of Sweden, which aims to help vulnerable and impoverished children worldwide.
  • Swedish Childhood Cancer Foundation: Borg also backed the Swedish Childhood Cancer Foundation, which provides assistance to families and children affected by cancer. He organized several charitable tournaments for the foundation to raise funds.
  • Stockholm Resilience Centre: Borg is associated with the Stockholm Resilience Centre, which tackles global challenges such as climate change.

Björn Borg’s Famous quotes

Björn Borg's Famous quotes

Björn Borg, the tennis legend known for his stoic demeanor on the court, also left behind a legacy of insightful quotes that resonate with athletes and enthusiasts alike.

Reflecting on the sacrifices demanded by success, Borg once remarked, “It’s tough when you’re No. 1. You don’t have any private life, you can’t even walk anywhere.” This candid observation sheds light on the challenges that come with reaching the pinnacle of one’s field.

Borg’s approach to fear and triumph was profound: “If you’re afraid of losing, then you daren’t win.” It’s crucial to overcome fear to succeed. Borg famously said, “My greatest point is my persistence,” emphasising the need of perseverance in the face of difficult circumstances.

Borg found comfort in his family off the court, “Great tennis career. My regrets are gone. But to find peace with oneself and ultimately be with your family—I’m probably the happiest guy.” He values balance and personal fulfilment outside of sports.
In retirement, Borg said, “I’m amazed that years after I stopped playing tennis, people still recognise me in restaurants and ask for my autograph.” This persistent fame confirms Borg’s reputation as a tennis icon and his impact on the sport.

Interesting Facts About Bjorn Borg

Interesting Facts About Bjorn Borg
  1. Bjorn Borg’s net worth is estimated to be $80 million.
  2. Borg’s wealth comes from various sources, including endorsements, investments, and business ventures.
  3. He launched his fashion brand, Bjorn Borg AB, which is popular in Sweden and available in over 20 countries.
  4. Borg sold the lifetime full rights to his name trademark to World Brand Management for $18 million.
  5. He also owns several restaurants and hotels in Stockholm and has a vodka brand named Pure Wonderborg.
  6. Borg owns a tennis equipment company that produces balls, rackets, and strings.
  7. His real estate investments include properties in Monte Carlo, Monaco, Long Island, New York, Ingaro, Sweden, Sotogrande, Spain, and Djursholm, Sweden.
  8. Borg has a collection of high-end cars, including a Ferrari 307 GTS QV and a 308 GTS Quattrovalvole.
  9. He has been involved in charitable work, supporting organizations like the World Childhood Foundation and the Swedish Childhood Cancer Foundation.
  10. Borg’s achievements include winning Wimbledon and the French Open multiple times, holding the top spot in the ATP rankings, and being inducted into the Tennis Hall of Fame.

Final Thoughts

Björn Borg’s net worth is estimated to be around $80 million. His wealth comes from various sources, including his successful tennis career, endorsements, investments, and business ventures. Borg’s entrepreneurial endeavors, such as launching his fashion brand and investing in real estate, have contributed to his financial success. Despite retiring from professional tennis at a young age, Borg’s smart financial decisions and continued involvement in the business world have helped him maintain and grow his wealth over the years.


1. How rich is Björn Borg?

Björn Borg is a Swedish tennis legend with a net worth of $80 million. He is the first man to win 11 Grand Slam singles tennis titles.

2. What is Bjorn Borg’s Net Worth as of 2023?

Bjorn Borg’s net worth is approximately $85 million. He is 67 years old and resides in Stockholm, Sweden. He is currently married.

3. Why did Björn Borg sell his trophies?

Borg announced in March that he was selling his five replica trophies from the tournament and the two rackets he used during the 1976 and 1980 finals because he and his family needed long-term financial security.

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